https://www.deseret.com/entertainment/2 ... -salt-lake
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Grow said in the filing that the church is seeking to protect its trademark and name rights for a term “derived from the name of an ancient prophet who compiled and created an abridgement of many historical and religious records that now comprise The Book of Mormon ...”
He said the church’s Mormon marks have been used extensively in media to identify the church, its beliefs and its services for nearly 200 years. The marks have become famous symbols of “extensive goodwill and consumer recognition” built up by the church through the choir, famous church members, its publications and videos and the “I’m a Mormon” campaign, Grow wrote.
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